The Effect of TV Advertısements of Ulker Toto and Kinder Surprise Chocalates on Turkish Children

Sinem Eyice Başev is a neuromarketing specialist, consultant and academician. She completed her first study in the field of children while she was studying in Master of Business Administration (MBA) program at the University of East London.  This book, which examines the effects of TV commercials of Ülker Toto and Kinder Surprise chocolates on Turkish children, has adopted both positivist and phen...