
The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relation...
Verlag
John Wiley & Sons, Ltd.
Format
Taschenbuch
ISBN
9780470024621
Sprache
English
Merkmale
Vollfarbig, 296 Seiten
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