The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relation...
Editore
John Wiley & Sons, Ltd.
Formato
Brossura
ISBN
9780470024621
Lingua
English
Caratteristiche
A colori, 296 pagine
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