Can AI Be Confused: AI and the Concepts of Average Consumer and Likelihood of Confusion

This thesis, which is written as a part of the author's master's studies funded by the Jean Monnet Scholarship, examines the profound implications of artificial intelligence on two of the core concepts of trademark law, namely, the average consumer and the likelihood of confusion. With the rise of intelligent personal assistants, chatbots, and recommender systems, AI increasingly shapesand in some...