A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systemat...
Publisher
John Wiley & Sons
Format
368 pages
ISBN
9781119551447
Language
English
Features
Full color, 368 pages
Genres
Ekonomi-Emek-İş Dünyası
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