How We Decide

Bu kitabın orijinal dili İngilizcedir.

The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the minds black box with the latest tools of neuroscience, they're discovering that this is not how the mind w...