
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for contr...
Yayınevi
Crown Business
Format
305 sayfa
ISBN
9780385528757
Dil
—
Özellikler
Tam renkli, 305 sayfa
Henüz inceleme yok. İlk incelemeyi siz yapın!
Henüz yorum yok. İlk yorumu siz yapın!
Henüz alıntı yok. İlk alıntıyı siz paylaşın!