"You have a great idea, now what? That first mile--where an innovation moves from an idea on paper to the market--is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process. The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous pla...
Yayınevi
Harvard Business Review Press
Format
242 sayfa
ISBN
9781422171769
Dil
English
Özellikler
Tam renkli, 242 sayfa
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